when THE COVID-19 PANDEMIC began to devastate the world in 2019, Danielle bernstein felt a responsibility to USE HER PLATFORM AND REACH TO HELP OTHERS.
She called on her more than 2.5 million followers and the response was powerful. In the first months of the pandemic, Danielle and the WeWoreWhat community helped keep dozens of small businesses afloat and donated tens of thousands of dollars to organizations that needed it most. She knew she wanted to create a charitable arm of her business, as a way to continue these giveback initiatives past the pandemic.
Inspired by how Danielle was leveraging WeWoreWhat, Alexandra Bushman, a long-time follower, reached out for help. COVID-19 was threatening the existence of Eat Offbeat, the small refugee and immigrant-led catering company where she worked. Danielle raised awareness of Eat Offbeat through her following, driving orders and helping to keep an amazing group of chefs in the kitchen doing what they love to do. From there, the seeds for WeGaveWhat were planted.
Danielle and Alex founded WeGaveWhat to amplify the power of social media as a tool to raise awareness of amazing, diverse small businesses and organizations and to inspire collective action. Our goal is to give anyone and everyone an outlet to create change and support issues bigger than ourselves. Whether it’s our time, our voice, our support, our compassion -- we all have something to give.
Who’s ready? #WeGaveWhat
x Danielle Bernstein and Alexandra Bushman
OUR TEAM
DANIELLE BERNSTEIN
CO-FOUNDER + president
Danielle Bernstein is an influencer, entrepreneur and author. Her platform WeWoreWhat, which she created in 2010, now boasts more than two and a half million followers on Instagram and has been the catalyst to building multiple brands and businesses; including clothing brands Shop WeWoreWhat and Danielle Bernstein collection at Macy's. In 2019, Danielle launched the tech startup Moe Assist, to help creators manage their businesses more efficiently with technology. Moe Assist also launched the Global Creators Community in 2020, to empower creators to grow and thrive through providing access to resources and a global network of industry leaders, and to create more inclusivity and diversity within the influencer landscape.
In addition to her success as an entrepreneur, Danielle received recognition by Forbes “30 Under 30" at the age of 24, and most recently by the New York Times, as a best selling author with her newly released book, This Is Not A Fashion Story.
WeGaveWhat is also supported by Danielle’s WeWoreWhat team, which includes Moe Paretti, Claudia Kupiec, and Kimberlin Klapstein.
ALEXANDRA BUSHMAN
CO-FOUNDER + CHIEF executive OFFICER
Born and raised in NYC, Alex’s passion for working in social impact stems from living two blocks away from the Twin Towers on 9/11. She was eight years old at the time and was displaced from her home and school in the following months. At a very young age, she saw the importance of compassion in healing communities and addressing complex global issues. This led her to a career in social impact and non-profit work.
Prior to starting WeGaveWhat, Alex worked at Eat Offbeat, a refugee and immigrant led meal delivery company in NYC and before that the Posse Foundation, a non-profit organization dedicated to increasing diversity in higher education. Alex received her certification in Social Impact Strategy from The University of Pennsylvania. She also has a B.A. in Psychology from Georgetown University where she was a member of the Division 1 Women’s Varsity Soccer Team and a M.A. in Higher Education from Teachers College, Columbia University.
sam Horowitz
Chief development officer
As a development professional, Sam’s role at WeGaveWhat is to advise on fundraising strategy, grow the Board of Directors and work with individual donors. Sam is involved at Northwell Health, the Feinstein Institutes for Medical Research, UJA Federation of New York Young Leaders, the George Washington University and is a Founding Board Member of The Paul Foundation. He has been named a member of Long Island Business News’ 30 Under 30. Sam is pursuing a Master of Arts in Organizational Leadership and Learning from the George Washington University, where he also received his Bachelor of Arts in American Studies.
NEO Khama
site designer
Neo Khama is a LA based self-taught multi-disciplinary designer from Botswana. She works with boutique wellness, lifestyle and beauty entrepreneurs to help create thoughtful and compelling brands. She especially loves collaborating with brands and founders who are on mission to make a social impact with their voices and platforms.
